Gymshark Lands in Dubai

Ben Francis CEO of Gymshark

Gymshark has grown from a small startup operating out of a garage to a global powerhouse in the athleisure industry. Known for its high-performance activewear and strong community-driven approach, the brand has amassed a loyal following of millions worldwide. Until now, Gymshark’s presence has been primarily online, making the Dubai Mall store a significant step in its expansion strategy.

Ben Francis, Gymshark’s CEO, said at the opening event. “I think for me the opportunity was obviously massive so health and fitness is booming here and there was a massive, massive demand for the brand so it felt like we just needed to bring the brand to the region and obviously here, Dubai is such a vibrant city, it just felt like the right place to be.”

Located in the heart of one of the world’s most luxurious shopping destinations, the Gymshark store is a feast for the senses. The sleek, modern design reflects the brand’s commitment to quality and performance, with interactive displays, state-of-the-art fitting rooms, and a dedicated space for community events. The store offers the full range of Gymshark’s collections, from high-intensity workout gear to casual streetwear, all designed to empower individuals to look and feel their best.

But the store is more than just a retail space—it’s a hub for the Gymshark community. The opening event featured live workouts, meet-and-greets with fitness influencers, and exclusive product launches, creating an immersive experience that went beyond shopping.

Leana Deeb

The opening night was a who’s who of the fitness and fashion worlds. Influencers like Leana Deeb spotted with the latest collections, while local celebrities and athletes added a touch of glamour to the event. The crowd was a testament to Gymshark’s universal appeal, with attendees of all ages, backgrounds, and fitness levels coming together to celebrate their love for the brand.

Dubai’s selection as the location for Gymshark’s first international store is no coincidence. The city is a global hub for innovation, luxury, and lifestyle, making it the perfect backdrop for the brand’s debut outside the UK. With its thriving fitness culture and diverse population, Dubai embodies the values that Gymshark champions.

The opening of the Dubai Mall store is just the beginning for Gymshark’s global expansion. With plans to open more stores in key cities around the world, the brand is poised to bring its unique blend of fitness, fashion, and community to even more people.

As the night came to a close, the message was clear: Gymshark is more than a brand—it’s a movement. And with its first international store now open in Dubai, that movement is stronger than ever.